Collecting Thoughts

One of the greatest contributions you can make to the world are your ideas and convictions. Trading stories. Sharing experiences. Passing on knowledge. And so I shall.

Restaurants have a unique advantage over other industries: you sell food. And, guess what? The Internet loves food! Especially bacon. It’s right up there with cats. People post photos of menus, what they want to eat, what they’re about to eat, and empty plates from the food they’ve already eaten on almost every social network. That means your messaging should constantly appeal to audience appetites. Find out how your Facebook branding can look as good as your dishes.Read More

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Branding can be a hot topic no matter what industry you’re in, and, while it’s certainly not the only factor, it often has the power to give an individual or company that much-needed boost from mediocre to magical. With this in mind, we decided some good-old-fashioned Q&A might be just the peek behind the curtain you’ve been looking for.Read More

The post Why Branding is a Must for Authors and Writers appeared first on Works Progress Design.

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With the recent dawn of a new year, let’s take a break from the dry behind-the-scenes topics of eCommerce (shipping, payments, and such), and I’ll show you some sweet little features to make your shop’s marketing and promotional efforts really shine. Oh yea, and the best part is none of these will cost you a dime.Read More

The post Help with eCommerce: Marketing Mojo appeared first on Works Progress Design.

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Classy Clever Social Media

Full-day Workshop

CCSM is an exciting + interactive seminar introducing the world of social media as one of today’s most popular marketing tools. Focusing primarily on Facebook, but with a good foundational knowledge of other top platforms, attendees will learn how to appropriately and effectively understand, craft messages for, and engage their target audience through guided exercises and case studies.

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Social Media Marketing for Business

3-Hour Course

SM Marketing for Business is an informative + inspiring course that will guide attendees who already have a base knowledge of social media through the wide variety of advertising and marketing options today’s online platforms provide. Focusing primarily on Facebook and LinkedIn, but touching on additional avenues, attendees will learn how to decide which platform and tactics will be most beneficial to their unique business, understand the importance of proper targeting and messaging, and evaluate how their campaigns are performing.

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